Revival Gems: Built to Earn the Shelf

REVIVAL: Farm.Lab.Market launched Revival Gems as a brand new cannabis line with zero market presence in a hyper competitive, tightly regulated category. There was no photography, no established look, and nothing a buyer could hand a customer. Every touchpoint needed to carry one voice: sales sheets and pitch materials for buyers, in-store product cards and displays for shoppers, a NYS compliant billboard, an ecommerce menu, and an ongoing social strategy. Charge, Flow, Drift, and Ignite each read as its own product while belonging to one brand. In a year and four months, that strategy put Revival Gems on the shelf in 75 New York dispensaries.