Estelle Esthetics: Completely Booked Out

Running a growing wax and brow studio solo left no time for a content system. Posts went up whenever there was room in the day, with no strategy behind any of it. We built five content pillars grounded in education, real client transformations, and the owner's own voice, paired with local community ties and proactive engagement. Ten months in, followers grew 230 percent, engagement grew 586 percent, and content views grew 381 percent. Eight months into the work, the calendar was booked out enough to raise prices.