Loon's Libations: A Brand Built From Scratch

Loon's Libations started as a name and a decade of recipes perfected behind the bar, with no logo, packaging, or color palette built around it. We built the full brand system from there: messaging, visual identity, colors, typography, packaging, and recipe cards. The loon became the mark itself, a hand drawn line illustration tied directly to the name, carried across every label and box. One idea became a brand built to compete from day one.